Living longer, living better

objectives Our vision, Living Longer, Living Better, is simply about helping people age well and live independently for longer.  

We provide affordable, quality housing and services for older people, enabling them to live independently at home for as long as possible. We want our services to help people lead a good quality of life, with the right level of support, all at an affordable price.

It is important for us to be market leaders in Independent Living in a market position between basic social housing and high-end private sector retirement homes. We campaign to promote awareness and identify solutions to address the deficiency in good quality, affordable homes for independent living for older people. For examples of the work we do, please see our Twitter feed @jjhousingtrust

To help bring our vision to life, we have a corporate strategy; a clear plan everyone can understand. Whether we are employees, board members, residents or partners we want to be clear how the parts we all play deliver our shared ambition for this fantastic organisation.

You can access JJ Housing’s Corporate Strategy 2016 – 2021 here Corporate Strategy 2016-2021.pdf [pdf] 1MB or at

Each year we set new Corporate Objectives. You can view the year 2017-18 at Corporate Objectives 201718 [pdf] 1MB

For more information on the Values of the organisation, please see Values and behaviours section.

To complement the strategy, there is also a video showcasing the vision and work of JJ Housing.